Privacy Policy

We get that trust and privacy are important and shouldn’t be mistreated. This is integral to our purpose. Your personal information belongs to you and should only be used for purposes that you are ok with.

We’ve put some details down below to be as open as possible about how data is collected and used. If anything isn’t clear feel free to get in touch using the email address below.

Data Controller and Owner

Nurture Brands Ltd (trading as Ape Snacks)
61 Grosvenor Street
London W1K 3JE

Owner contact email:

Visitors to our website

We use third party services, Google Analytics and Facebook Pixel, to collect standard information about the way people use our website. This information is used purely for the purpose of improving visitor’ experience and occasionally to include or exclude those who have visited the site from seeing our ads on Google, Facebook or Instagram. No attempts are made by ourselves or the third parties above to find out the identities of those visiting the site.

We’ll always make it clear when we are attempting to collect personally identifiable information and how we are intending to use it.

System logs and maintenance

Say what?! We know… all you need to know is that we need to collect certain information to keep the site working at its best. This usually means collecting information about page interactions. The closest thing to personally identifiable information that is collected is an IP address.

The rights of users

You can ask us at any time if your personal data has been stored. If it has you can ask us what has been stored and where it originated from as well as asking for them to be updated, removed or changed into anonymous format.

Changes to this privacy notice

We may, at times, have reason to update this privacy policy. Therefore, we recommend checking back regularly. The privacy policy was last updated on 20 February 2020.

Cookies Policy

What is a cookie?

Cookies are text-based files that contain information that are downloaded to your device when you visit a website. Each time you come back to the website (or another website that recognises the cookie) it is used to recognise the device and use the stored information.

How long are cookies stored for?

Persistent cookies and session cookies are the two main types of cookies. Persistent cookies remain on the device for the amount of time set out by the cookie and are used each time the site is visited. Session cookies are used just for that visit and are deleted when you close the browser.

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improve the user experience.

You can find more information about cookies at and

Cookies on the website

A list of all the cookies used on the Website by category is set out below.

Google Analytics

These cookies collect information about how visitors use the website, for instance which pages are visited. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to help us improve how the website works and occasionally to include or exclude website visitors from Google ads.


To help us monitor the performance of our activities on Facebook we have enabled tracking on our website, which provides us with aggregated and anonymous performance data. It is only used to help us improve the content that we publish on Facebook and occasionally to include or exclude website visitors from Facebook and Instagram ads.

Website performance cookies

The website may use cookies that collect information about website performance. This information is only used to help improve the website’s performance and we do not use this information for identifying people.

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